Questionnaire

This initial questionnaire is intended to ask general questions about your organization’s current web presence and what your expectations are during this process. The information you provide will guide our initial conversations and how we position our expertise to help you reach your goals.

Personal Information

* All Fields are required
Healthcare Organization Name

Please enter your hospital name.
Is there basic information on your current site that is incorrect? Hours, address, contact info, services, etc.

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Do you have branding guidelines?

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What taglines or selling points do you use in other marketing?

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What makes your organization different from others and why should someone choose your medical center over another?

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Who are your main competitors?

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What is the message you would like to communicate to future patients about your facilities?

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Are there any specific qualities or history that your organization is known for in the local community?

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How long has your hospital/ medical center / organization been in existence?

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What area (state, county, city) do most of your patients currently come from?

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What are the demographics of your current patients?

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What are the demographics of your ideal patients?

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Are there additional cultural considerations we should consider?

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Do you have any patient testimonials or patient stories?

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What are your growth opportunities?

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Are there any noteworthy successes or special capabilities that should be highlighted on the site, specifically the home page?

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What are your primary service lines?

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Does the organization have any awards or accolades? Please list here, and provide any logos via asset sharing platform.

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How do you feel about your current content?

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Do you like the current site map layout & navigation flow of your current site?

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Any special SEO requests or concerns?

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Are there any rules or regulations for the different service lines and how the content should be written?

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What are your ideal outcomes for the new website?

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What are your top 3-5 main goals with your website?

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Are there any websites that you have seen that you really loved or strongly disliked? Please provide details about what you like/dislike.

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Areas of emphasis

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Areas to shift focus away from

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